Business & Marketing Acumen
To convey a particular message or reach a special audience,
it's necessary to know how people think
and make decisions and
how to effectively reach them. Years of sucessful business,
sales and marketing experience provides The Write Source this
Health & Benefits Industry Insiders
is a complex, dynamic and often volatile industry filled with
buzzwords and technical terms. Easy to grasp communication that
motivates and educates is absolutely crucial – now more than ever.
We have an intimate understanding of the industry and all its stakeholders
that will bring real value to your strategies and projects.
Experience: Michael | Mary
Michael has a Masters degree from the University of Wisconsin-Milwaukee
and has worked in the health care and insurance industries for over 25 years.
During his career he has been responsible, as a senior level executive, for operations,
sales & marketing and strategic planning for local health care agencies,
health care coalitions and a national managed health care organization. Michael
has also been retained as a consultant doing market research, provider network
development and business development. His significant business experience and
strategic skills give him a decided advantage when working with clients.
Mary and Michael are members of the boards of directors of
two community nonprofits where they utilize their time and
talents to lead PR and marketing efforts.